Paris: Qatar Airways has announced a ground-breaking cultural partnership with Grammy Award-winning artist, Swizz Beatz. The collaboration was unveiled at an event at Art Basel Paris 2025, where Qatar Airways, the World’s Best Airline as voted by Skytrax in 2025, also serves as a Premium Partner across all five of Art Basel’s world-leading fairs.
According to Qatar News Agency, to mark the start of the partnership, ‘The Dean Collection’, founded by Swizz Beatz and Alicia Keys, has united with Qatar Airways for the inaugural Qatar Airways Creative 100 – an annual platform celebrating the most influential creatives whose work is shaping the future of global culture. From art and design to music, technology, sport and beyond, the list will bring together the true tastemakers of the current time. The initiative will be inaugurated by a flagship event during Art Basel Qatar in February 2026.
The yearly “Creative 100” will spotlight 100 visionaries whose work transcends borders. Qatar Airways Group Chief Executiv
e Officer, Eng. Badr Mohammed Al Meer, emphasized that creativity is integral to the airline’s operations, innovation, and cultural connectivity. He stated that the partnership with Swizz Beatz highlights a shared belief in creativity’s power to inspire and unite, celebrating individuals whose ideas shape global culture.
The Dean Collection Co-Founder, Swizz Beatz, expressed that Qatar Airways’ global influence aligns perfectly with the mission of the partnership. He noted that “The Qatar Airways Creative 100, in collaboration with The Dean Collection, is the first step” in creating a spotlight for inspiring individuals worldwide.
The partnership will enhance the Qatar Airways passenger journey through merchandise and onboard experiences. A special edition Formula 1 livery was revealed as the first expression of creativity from the Qatar Airways Creative 100, celebrating its role as Global Airline Partner. Additionally, a livery commemorating the airline’s partnership with The FIFA World Cup 2026 is planned
for a future reveal.
Qatar Airways will introduce a dedicated digital home for the Qatar Airways Creative 100, designed as a cultural hub featuring films, interviews, podcasts, and city guides by global creators. This platform will offer exclusive benefits for Privilege Club members, including access to masterclasses led by Creative 100 inductees and priority invitations to cultural events.
Earlier this year, Qatar Airways announced a global partnership with Art Basel, the world’s leading contemporary art fair.