The agency, which is independent once more, brings function in-house
NEW YORK, Sept. 18, 2018 /PRNewswire/ — INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the newly created role of Director of PR and Marketing.
Based out of INVNT’s Sydney office, which was launched in April this year, Carter will be responsible for leading the company’s PR and marketing efforts on an international scale. Working in close collaboration with INVNT’s CEO, Scott Cullather and the agency’s growing number of offices in North America, EMEA and APAC, she will be responsible for driving awareness of the agency’s unique service offering and approach, its award-winning client work, and tribe of talented INVNTrs.
A passionate marketer with a firm understanding of the live space, Carter has worked as a journalist in London, where she reported on the event and experiential marketing sectors, and also brings agency-side experience gained within the industry to the role. It is this unique background that makes her perfectly placed to identify and devise compelling story angles, liaise with media, and manage the execution of INVNT’s marketing efforts globally.
Commenting on the agency’s latest appointment, Scott Cullather, CEO, INVNT said: “We’re incredibly excited to have Brea join our tribe, and to be bringing this role in-house. More and more of our clients are looking to us to strategize and deliver unexpected and unforgettable experiences for them around the world, and this new global role represents another step forward in INVNT becoming the best live brand storytelling agency in the world.
“At INVNT our mantra is ‘challenge everything’ and I have no doubt that Brea will do just that as she collaborates with our tribe and our valued partners to share INVNT’s stories, and those of our clients.”
Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT was created to be the best live brand storytelling agency in the world. The company’s “challenge everything” positioning statement helps clients including PepsiCo, Samsung, Merck, General Motors, Subway and ESPN to share brand stories that are on brand and on message, yet disruptive and therefore stick and spread. “The tribe” is INVNT’s diverse, talented and creative team behind the stories and brand experiences that people just can’t stop talking about. INVNT’s offices are strategically located in New York, London, Sydney, Detroit,